Esigcawini esimaphakathi nedolobha, iloli elikhazimulayo lesiteji sombukiso womgwaqo we-LED lembuke kancane, lashintsha ngaso leso sikhathi laba isiteji esihambayo sesimanje. Isikrini esikhulu, esinemibala egcwele ye-LED sibonisa amavidiyo anencazelo ephezulu ebonisa imigqa yemikhiqizo yakamuva ye-Nike, eheha inani elikhulu labadlulayo.
Lesi kwakuyisigameko esivela ohambweni lokuphromotha lwangaphandle lwe-Nike. Ngokuthuthuka okuqhubekayo kwezindlela zokumaketha, amaloli esiteji sombukiso womgwaqo we-LED aba ithuluzi elinamandla lemikhiqizo eyaziwayo ukukhangisa imikhiqizo yabo ngaphandle, ehlinzeka ngesixazululo esisha sha semikhiqizo yamazwe ngamazwe njenge-Nike ukuze ingene emakethe yasendaweni.
Isiteji Seselula, Ubuchwepheshe Bunika Amandla Ukuxhumana Komkhiqizo
Iloli lesiteji se-LED roadshow, eyaziwa nangokuthi iloli lemidiya yeselula yedijithali yangaphandle, iyinkundla entsha yokukhangisa yangaphandle ehlanganisa umklamo wesimanje wezimoto nobuchwepheshe besikrini sombala we-LED. Yephula imikhawulo yendawo yokukhangisa kwangaphandle okungokwesiko, iguqule izindawo ezigxilile zibe izinkundla zamaselula.
Ezinkampanini zezemidlalo ezifana ne-Nike, leli loli lesiteji esingumahambanendlwana lingashayelwa ngokuqondile ezindaweni zentengiso, eduze nezinkundla, ngisho naseduze kwamakhempasi. Isikrini saso esikhulu esinombala ogcwele sibonisa imininingwane yomkhiqizo ngokuguquguqukayo, ehambisana nesistimu yomsindo echwepheshile, edala umuzwa womkhiqizo ogxilile.
Lesi sibonisi esithuthuke kakhulu kubuchwepheshe sihambisana kahle nefilosofi yomkhiqizo we-Nike "yokuqamba izinto ezintsha, ezemidlalo, nobuchwepheshe," okuqinisa isithombe somkhiqizo ezingqondweni zabathengi.
Izinzuzo Ezine, Ithuluzi Elinamandla Lokukhuthaza Ngaphandle
Uma kuqhathaniswa nezindlela zokukhangisa zendabuko, amaloli esiteji sombukiso wemigwaqo we-LED anikeza izinzuzo ezibalulekile ekukhangiseni kwangaphandle.
Ukuhamba okuphezulu nokuguquguquka okungenamkhawulo. Amaloli esiteji sombukiso womgwaqo we-LED awakhawulelwe ngendawo futhi angatshalwa ukuze ahlangabezane nezidingo zamakhasimende kunoma iyiphi indawo yemakethe eqondiwe—imigwaqo emikhulu, imigwaqo, izindawo ezingomakhelwane, izifunda zezentengiselwano, nokunye. Lokhu kuvumelana nezimo kuvumela amabhrendi ukuthi afinyelele ngokunembile izethameli eziqondiswe kubo.
Kubukeka kumangalisa futhi kuyakhanga. Kusetshenziswa izibonisi ze-LED zangaphandle ezinencazelo ephezulu, ezinombala ogcwele, ziletha ukuboniswa okufana nempilo nokunemininingwane, okubonisa okuqukethwe ngokucacile ngisho nalapho kukhanya ilanga eliqondile. Okuqukethwe kwamavidiyo anamandla kuyaheha kakhulu kunezikhangiso eziphrintiwe ezijwayelekile, okushiya umbono ohlala njalo.
Ibiza izindleko futhi yonga isikhathi. Ukuqeda izinkinga eziningi zokwakha, ezinjengokulimala kwemvelo, ukuminyana kwezimoto, nokungcoliswa komsindo, konga isikhathi, umzamo nokukhathazeka. Asikho isidingo sokuthenga izingxenyekazi zekhompuyutha ezibizayo njengezidlali zevidiyo, ukuqasha ochwepheshe abakhethekile, noma ukuqasha okokusebenza okulalelwayo nokubukwayo okuyinkimbinkimbi nezigaba ezidingekayo zemicimbi.
Ukuthunyelwa okusheshayo kanye nempendulo eguquguqukayo. Uma kuqhathaniswa nokuhlelwa komcimbi wendabuko, amaloli esiteji se-LED roadshow aqeda ukufakwa okuyisicefe kanye nenqubo yokuhlakaza; isiteji sekhwalithi ephezulu singasethwa ngesigamu sehora nje. Lokhu kusebenza kahle kuvumela amabhrendi ukuthi abambe amathuba emakethe adlulayo.
Izicelo Ezihlukahlukene, Izimo Zomkhiqizo Ezihlanganisayo
Amaloli esiteji sombukiso womgwaqo we-LED anezinhlelo zokusebenza ezihlukahlukene ekukhuthazeni umkhiqizo, ahlinzeka ngezixazululo zemikhiqizo yezemidlalo efana ne-Nike.
Izibonisi Zokwethulwa Komkhiqizo: Lawa maloli angasetshenziselwa ukwethulwa kwemikhiqizo emisha nemicimbi yokuphromotha, abonise imininingwane yomkhiqizo nezici ezivela kuma-engeli amaningi kusikrini esikhulu, esinencazelo ephezulu. I-Nike ingasebenzisa lesi sici ukuze ibonise ukuthuthuka kwezobuchwepheshe kanye nemiqondo yedizayini yamateku ayo amasha.
Ukusakazwa Kwemicimbi Ebukhoma: Ehlome ngesistimu yomsindo ochwepheshe kanye nemishini yokudlulisa ividiyo, lawa maloli angasakaza imicimbi yezemidlalo ebukhoma nemicimbi emikhulu. I-Nike ingasebenzisa lesi sici ukuze isakaze imicimbi emikhulu yezemidlalo futhi yabelane ngezikhathi ezijabulisayo nabathengi.
Ukumaketha kokuhlangenwe nakho okusebenzisanayo: Izimoto zingahlonyiswa ngamadivayisi asebenzisanayo, okuvumela abathengi ukuthi bazizwele umkhiqizo ngokuqondile. Le ndlela yokukhangisa esebenzisana kakhulu ingajulisa ukuqwashisa kwabathengi kanye nombono omuhle womkhiqizo.
Iphromoshini yombukiso womgwaqo: Imizila yokuvakasha ingenziwa ngendlela oyifisayo ukuze ihlangabezane nezidingo ezithile zemakethe futhi ikhava izimakethe eziqondiwe. I-Nike ingenza ngokwezifiso okuqukethwe kokuphromotha ukuze kuhambisane nezici zedolobha ngalinye, kuthuthukise ukusebenza kahle kokumaketha.
Ukubheka Phambili: Okuthrendayo Okusha Kwezokumaketha Ngomakhalekhukhwini
Njengoba amaloli e-roadshow evakashela amadolobha ezweni lonke, le ndlela emisha yokuthuthukisa umkhiqizo ishintsha isimo sokumaketha kwangaphandle kwendabuko. Sikholelwa ukuthi amabhrendi amaningi azosebenzisa le ndlela entsha yokukhangisa, evumela imilayezo yabo ukuthi ifinyelele kuwo wonke amagumbi edolobha ngamasondo. Amaloli e-LED ase-roadshow aba ibhuloho elibalulekile elixhumanisa izinkampani nabathengi, okusiza imikhiqizo efana ne-Nike ukuthi ithole ukunakwa okukhulu nokuqashelwa phakathi kokuncintisana kwezimakethe.
