1. Ukudala "I-Traffic Capture" yeselula: Amandla Okuphumelela Kwendawo Amakharavani e-LED

Inselele enkulu yokumaketha kwangaphandle ilele ekwephuleni imikhawulo yezindawo ezingaguquki. I-LED Caravan, "isiteshi semidiya esiphathwayo," sinikeza impendulo. Idizayini yayo ye-modular ivumela ukuguqulwa okusheshayo. Ingasakaza bukhoma ukwethulwa komkhiqizo omusha endaweni yezitolo ekuseni, iye emphakathini ukuze kuxoxisane nomzali nengane ntambama, bese isakaza izindaba zomkhiqizo edilini lomculo kusihlwa, ifinyelele izethameli eziningi usuku lonke.

Uma kuqhathaniswa nephrezentheshini emile yamabhodi okukhangisa, iziboniso eziguqukayo zamakharavani e-LED zingena kakhulu. Emigwaqweni ephithizelayo, amavidiyo ombukiso wemikhiqizo aboniswa ezikrinini ezinencazelo ephezulu athatha ngokushesha ukunaka kwalabo abangemuva kwamafasitela emoto. Ezimakethe eziminyene, ukuskrola ulwazi lokuphromotha, kuhlanganiswe nemisindo nemiphumela yokukhanya, kungaguqula abadlula ngendlela babe izibukeli ezilindile. Umkhiqizo wesiphuzo wake wasebenzisa iqoqo lamakharavani amathathu ukuze wakhe i-matrix yokukhangisa yeselula emigwaqweni emikhulu yedolobha, okuqhubekisela phambili ukukhuphuka kokuthengisa ngo-37% ezitolo ezithengisa izinto eziseduze lingakapheli iviki.

Ukuvumelana nezimo kwayo kwephula izithiyo zemvelo. Ezindaweni zokukhempa ezingenawo umthombo wamandla ongashintshi, isistimu yamandla eyakhelwe ngaphakathi yekharavani ivumela ukuthi idlale amadokhumenti omkhiqizo. Ngisho nokukhanya kwelanga kwasemini, isikrini silungisa ngokuzenzakalelayo ukukhanya ukuze siqinisekise izithombe ezicacile. Noma lina, ingaphandle lekharavani evaliwe liqinisekisa ukuthi imisebenzi yokuphromotha iyaqhubeka, okuvumela imilayezo yomkhiqizo ukuthi ifinyelele izethameli naphezu kwemingcele yesimo sezulu.

2. Ukudala "Injini Yesipiliyoni" Egxilile futhi Esebenzisanayo: Amandla Okudala Ukuhlanganyela Amakharavani e-LED

Ukhiye wokumaketha okuyimpumelelo kwangaphandle usekuvale igebe phakathi kwemikhiqizo nezithameli. Amakharavani e-LED asebenzisa ubuchwepheshe ukuze bakhe ukuzizwisa okugxilile nokusebenzisanayo.

Ngokuphromotha ungaxhunyiwe ku-inthanethi kwezimpahla zabathengi ezihamba ngokushesha (i-FMCG), ikharavani ingashintshwa ibe "isiteshi solwazi lweselula." Izivakashi zikhetha ukunambitheka ezizithandayo esikrinini, futhi umshini wokuthengisa wekharavani owakhelwe ngaphakathi ukhipha umkhiqizo ohambisanayo. Yonke le nqubo iqondiswa isikrini, ithuthukisa umuzwa ngenkathi iqinisa inkumbulo yomkhiqizo ngokusebenzisa ukuxhumana okubonakalayo. Umkhiqizo wobuhle wake wasebenzisa ikharavani ngomkhankaso "wokuhlola izimonyo ezingokoqobo", lapho isikrini sithwebula izici zobuso futhi sabonisa imiphumela yezimonyo ngesikhathi sangempela. Lo mkhankaso uhehe abesifazane abangaphezu kwenkulungwane futhi wazuza izinga lokuguqulela ungaxhunyiwe ku-inthanethi lama-23%.

Okubaluleke nakakhulu, inikeza impendulo yedatha esheshayo. Ingemuva lesikrini lingalandelela idatha efana nenombolo yokusebenzelana, ubude besikhathi sokuhlala, nokuqukethwe okudumile, okusiza ithimba lezentengiso lilungise amasu ngesikhathi sangempela. Uma ividiyo yedemo yomkhiqizo itholakala iphansi ekubandakanyekeni, ingashintshela ngokushesha kokuqukethwe kokubuyekezwa okuhehayo, isuse ukumaketha kwangaphandle kusukela ekukhangiseni okungaboni kuya emisebenzini eqondiwe.

Ukusuka ekusakazweni kweselula kuye kuphrezentheshini eguquguqukayo, kusukela ekuguquleni okusebenzisanayo kuye ekujwayelaneni nemvelo, amakharavani e-LED ahlanganisa ngokujulile ukuqanjwa kabusha kwezobuchwepheshe nezimfuneko zesigcawu, ahlinzeke ngesixazululo esiphelele sokuphromotha kwangaphandle esihlanganisa "ukuhamba, ukukhanga, namandla okuguqula", okuba yithuluzi elibalulekile lemikhiqizo yesimanje ukuze inqobe imakethe engaxhunyiwe ku-inthanethi.