Ngokuhamba kwedolobha, uhlobo lokukhangisa luba nenguquko engakaze ibonwe. Njengoba amabhodi ezikhangiso endabuko kancane kancane eba ingemuva nje futhi izikrini zedijithali ziqala ukuba namandla endaweni yasemadolobheni, ama-trailer okukhangisa amaselula e-LED, anokuhamba kwawo okuyingqayizivele nokukhanga kwawo kobuchwepheshe, achaza kabusha ubukhulu benani lokukhangisa kwangaphandle. Ngokombiko wakamuva othi "2025 Global Advertising Forecast" okhishwe yi-GroupM (GroupM), ukukhangisa kwedijithali ngaphandle kwekhaya (DOOH) kuzobala u-42% wesamba esichithwe ngaphandle kokukhangisa, kanye nama-trailer esikrini seselula se-LED, njengabathwali balo mkhuba, aba yintandokazi entsha ekumaketheni umkhiqizo ngenani lokukhula lonyaka elingu-17%.

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Endaweni eyinhloko yezezimali yase-Lujiazui e-Shanghai, imoto yokukhangisa yeselula efakwe isikrini se-LED esinencazelo ephezulu ye-P3.91 idlula kancane. Izikhangiso eziguqukayo ezisesikrinini zinanela nezikrini ezinkulu phakathi kwezakhiwo, okudala imodeli yokuxhumana enezinhlangothi ezintathu ekhulisa ukuchayeka komkhiqizo ngo-230%. Uma kuqhathaniswa nemidiya yangaphandle yendabuko, ama-trailer esikrini seselula se-LED aphule ngokuphelele imikhawulo yendawo, evumelana nezimo ezihlukahlukene. Kungakhathaliseki ukuthi kusezindaweni zesevisi yomgwaqo omkhulu, izindawo zemikhosi yomculo, noma izikwele zomphakathi, bangazuza "noma yikuphi lapho abantu bekhona, zikhona izikhangiso" ngokunyakaza okunamandla.

Lokhu kuguquguquka akugcini nje ngokugqashuka endaweni ebonakalayo kodwa futhi kuguqula ukusebenza kahle kokuxhumana. Ngokwezilinganiso ze-QYResearch, imakethe yezimpawu zokukhangisa yangaphandle emhlabeni wonke izoqhubeka nokukhula ngezinga elihlanganisiwe lokukhula lonyaka elingu-5.3% ngo-2025. Amandla okufinyelela aguqukayo wama-trailer esikrini seselula anciphisa izindleko ngokuvelayo ngakunye okuyinkulungwane (CPM) ngo-40% uma kuqhathaniswa nezikhangiso ezivamile ezimile. E-Jiangsu, uhlobo lomama nosana luzuze izinga lokuguqulwa elingu-38% lingaxhunyiwe ku-inthanethi ngohambo lwezimoto zezikhangiso zamaselula, oluhambisana namakhuphoni ombukiso womgwaqo wendawo esitolo. Lesi sibalo siphindwe izikhathi ezingu-2.7 kunesokukhangisa kwendabuko kwangaphandle.

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Ngomongo wokungathathi hlangothi kwekhabhoni, ama-trailer esikrini seselula se-LED abonisa izinzuzo ezihlukile zemvelo. Uhlelo lwayo lokuphakela amandla okonga amandla, oluhlanganiswe nesikrini samandla aphansi se-P3.91, lungafinyelela ukusebenza okuluhlaza amahora angu-12 ngosuku, lunciphise ukukhishwa kwekhabhoni ngo-60% uma kuqhathaniswa nokukhangisa kwendabuko kwangaphandle.

Lesi sibaluli semvelo asihambisani kuphela nesiqondiso senqubomgomo kodwa futhi sisebenza njengethuluzi elinamandla lokuhlukaniswa komkhiqizo. Ngaphansi komfutho wesu laseShayina "Lokukhiqiza Kwekhwalithi Entsha", ingxenye yokufakwa kokukhangisa kwamandla e-photovoltaic kulindeleke ukuthi ifinyelele ku-31% ngo-2025. Ukusebenza okusabalele nokuhamba kwama-trailer e-LED anamandla elanga esigabeni sama-trailer esikrini seselula se-LED kuvumela ukugudluzwa okuguquguqukayo ngemva kwemicimbi emikhulu, ukugwema ukumosheka kwensiza evamile.

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Uma kuhwalala, isikrini se-trailer yesikrini seselula ye-LED siyakhuphuka kancane futhi sishintshele kunkundla yokukhishwa kolwazi oluphuthumayo lwasemadolobheni, ukusakaza izimo zethrafikhi nezixwayiso zesimo sezulu ngesikhathi sangempela. Lesi sibaluli esinemisebenzi eminingi senza i-trailer yesikrini seselula ehamba phambili ibe ngaphezu kwenkampani yenethiwekhi elula yokukhangisa futhi ibe yingxenye ebalulekile yedolobha elihlakaniphile.

Njengoba simi ngonyaka ka-2025, ama-trailer esikrini seselula se-LED ashayela imboni yokukhangisa yangaphandle ukuthi iguqule isuke kokuthi "ukuthenga isikhala" ukuya "kubhida lokunaka." Lapho ubuchwepheshe, ubuhlakani, nokusimama kuhlanganiswe ngokujulile, leli dili ledijithali eliguquguqukayo alisebenzi nje njengenjini enkulu yokuxhumana ngomkhiqizo kodwa futhi lizoba uphawu olugelezayo lwesiko lasemadolobheni, libhala izahluko ezinesibindi endaweni yezohwebo yesikhathi esizayo.